Telling the story through video
In addition to writing captivating copy, I also have a lot of experience with editing videos for several marketing campaigns and series, increasing brand awareness and client business opportunities through engaging thought leadership content.
First-time funds video series
Client: Torys LLP
To bring awareness of the law firm's expertise in an 11-part video series to explain the process of launching a first-time fund, which is a key point of interest for investors and business professionals.
My role
• Production (e.g., facilitating remote recording sessions)
• Video editing using Adobe Premiere Pro
• Transcription and audio sourcing
• Social media copywriting for clips to increase engagement of campaign
Outcome
The campaign of 11 videos was released over the course of a few months and has been well-received on social media, driving further interest in the practice.
10-year anniversary animated video
Client: Torys LLP
To commemorate Torys LLP's Montreal office 10-year anniversary.
My role
• Project management using tools like Asana to structure objectives and delegate tasks in campaign
• Production (e.g., facilitating on-site and remote recording sessions)
• Video editing using Adobe Premiere Pro
• Animation using Adobe After Effects
Outcome
The video was well-received on the website and on LinkedIn.
Interest rates video series
Client: Torys LLP
A multi-part series created to outline the context of rising interest rates to legal and business professionals.
My role
• Project management using tools like Asana to structure objectives and delegate tasks in campaign
• Production (e.g., facilitating remote recording sessions)
• Video Editing using Adobe Premiere Pro
• Transcription and audio sourcing
• Animation of graphic images using Adobe After Effects
Outcome
The series so far has proven to be beneficial to the practice and timely content offerings of the firm.
