Aliyah Roberts is a Toronto-based marketer with over four years of experience in content strategy and communications within the public sector and legal industry.
She is passionate about translating ideas, visions and goals into meaningful content, proven to attract unique business opportunities for clients.
CV
Experience
Content Marketing Coordinator at Torys LLP (2021 - Present)
Collaborates with the Marketing and Business Development department at one of Canada’s leading corporate law firms, coordinating content marketing strategy across various digital campaigns and initiatives to support business objectives.
Freelance UI/UX Designer (2020 - Present)
Designs digital products for clients in healthcare and public sectors using UX research methodologies, design thinking strategies and techniques to achieve client objectives. Collaborates with design teams, owners and other stakeholders to determine shared goals for product development.
Project and Communications Assistant at Ontario Ministry of Finance (2017 - 2018)
Collaborated with Senior Advisors and Management on various strategic communications portfolios on a regular basis to improve and enhance the content development of Ministry products. Duties included managing official Twitter accounts, working with web coordinators for multi-step site migration project, enhancing a major paid advertising campaign and designing in-house social media content to promote provincial initiatives to the public.
Education
University of Toronto
Honours Bachelor of Arts in Communication, Culture, Information & Technology and in Environmental Management (dual degree) with Distinction.
Sheridan College
Certificate in Digital Communication.
Ethical Conduct for Research Involving Humans Research Ethics (TCPS 2: CORE)
Certificate from the Canadian Panel on Research Ethics.