Telling the story through video

In addition to writing captivating copy, I also have a lot of experience with editing videos for several marketing campaigns and series, increasing brand awareness and client business opportunities through engaging thought leadership content.

First-time funds video series

Client: Torys LLP

To bring awareness of the law firm's expertise in an 11-part video series to explain the process of launching a first-time fund, which is a key point of interest for investors and business professionals.

My role

• Production (e.g., facilitating remote recording sessions)

• Video editing using Adobe Premiere Pro

• Transcription and audio sourcing

• Social media copywriting for clips to increase engagement of campaign

Outcome

The campaign of 11 videos was released over the course of a few months and has been well-received on social media, driving further interest in the practice.

10-year anniversary animated video

Client: Torys LLP

To commemorate Torys LLP's Montreal office 10-year anniversary.

My role

• Project management using tools like Asana to structure objectives and delegate tasks in campaign

• Production (e.g., facilitating on-site and remote recording sessions)

• Video editing using Adobe Premiere Pro

• Animation using Adobe After Effects

Outcome

The video was well-received on the website and on LinkedIn.

Interest rates video series

Client: Torys LLP

A multi-part series created to outline the context of rising interest rates to legal and business professionals.

My role

• Project management using tools like Asana to structure objectives and delegate tasks in campaign

• Production (e.g., facilitating remote recording sessions)

• Video Editing using Adobe Premiere Pro

• Transcription and audio sourcing

• Animation of graphic images using Adobe After Effects

Outcome

The series so far has proven to be beneficial to the practice and timely content offerings of the firm.

Watch the first video in the series here

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